Pitch Deck Title Slide | How-to Instructions

THE SLIDE EXPLAINED

Why you should have the title slide in your pitch deck.

So you are ready to start building your pitch deck? The first slide that every pitch deck starts with is your title or cover slide. Although it can decide your destiny, it is one of the most neglected slides in many decks.

Statistics say that you only have about 7 seconds to gain the investors' interest. Therefore, the title slides must be eye-catching and memorable. Additionally, you can use it to set the tone for the whole pitch.

The best examples of pitch deck title slides show the company logo, an inviting picture, and a descriptive title. Our tip is also to include your contact info so that everyone who sees the deck can quickly contact you if there is anything unclear or they want to meet with you. While not essential, we would also recommend including a date on your title slide as well, since this makes it easier to identify different versions of your pitch deck.

INSTRUCTIONS

How you can build a killer title slide

Content of the problem slide pitch deck

Your company name and logo
A picture or graphic of your product or customer
A title for the presentation (eg. your elevator pitch)

Questions to answer with your pitch deck

Questions your slide answers

What is the name of the company?
Does the title slide catch my interest?
Does the cover visually communicate what the product is about?

Common Slide Mistakes

Adding too much information
Using stock photos (pls DONT!)
Bad design patterns

Slide design

Use a clear and quickly readable font style
Make sure to use high-resolution pictures
Keep the design simple

LOOKING AT THE PROS

Title slides of AirBnB, Uber & WeWork

The best examples of unicorn pitch deck title slides include the company logo, an inviting picture, and a descriptive title. Our tip is also to include your contact info so that everyone who sees the deck can quickly contact you if there is anything unclear or they want to meet with you. While not essential, we would also recommend including a date on your title slide as well, since this makes it easier to identify different versions of your pitch deck.