The traditional business plan was once the gold standard for seeding rounds. It provided investors with detailed forecasts, carefully planning every aspect of a startup launch and predicting returns years into the future.
Shorter than a business plan, a pitch deck delivers only the most relevant information. It is not a detailed plan of growth but a brief introduction to a business that's full of potential. You'll only see financial forecasts, competitor, and market research in around two-thirds of pitch decks
. Instead, investor pitches focus on the idea, the problem that idea solves, and the team that will make it a reality.
When you are creating your first pitch deck, it's important to understand the difference between planning your business and pitching it. A pitch focuses on the possibilities; a plan on the details.
Pitches adapt to changes in the market; plans try to predict those changes.