CHAPTER 8

Action Plan

I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying.
— Jeff Bezos, founder and CEO of Amazon
The actions you take to produce your finished pitch deck depends on its purpose. If you are pitching a concept, developing a prototype, or seeking seed capital, then your deck will begin with your initial idea. More established ventures will already have a working understanding of their business model and may choose to skip ahead, bypassing the prototype stage.
1
The Prototype
Consider how your business will run day-to-day; how it will make money and who your customers will be. Identify companies that are already producing similar products, who their clients are and the markets they trade in. Consider recent market trends and future predictions and define how your business will operate in this market.

Don't worry about the story of your venture, pitch deck design or even which slides you will include at this point. Instead, focus on creating a simple deck that describes you, your idea, the problem it solves, the market, competitors and business model.

Congratulations! You have a prototype business.
2
Feedback and Advice
Illustration to pitch deck template guide action plan feedback and advice
Ask friends, family and industry contacts to take a look at your pitch deck. Do they have any suggestions on how to improve your business model? Insight into the market? Would they like to see more information on one slide, or less? This step is about perfecting your business model, use the feedback from your network to adjust your pitch deck slides.
3
Define Your Story
The first step to creating your pitch deck is to decide which story it will tell. You will need different stories for different investors so draft two or three; The Hero's Journey, Customers Tale and Industry Point of View we showed you in chapter 3 make excellent starting points.

Write each story down and, once you are happy that it is perfect, split it into sections based on the deck slide types we discussed in part three. By dividing the story in this way, we have identified the slides we need to tell it and the order they should appear in the deck.

Remember, the story will develop as you create your deck, and you may find yourself adding or removing slides at a later date.
4
Create Investor Deck
Illustration to pitch deck template guide action plan create investor deck
Use the information you've gathered in the previous steps to storyboard your pitch deck. Sketch out your story with text, pictures and charts. Choose a color scheme that complements your logo and a font that showcases the personality of your brand. Now you're ready to really design your deck with the help of a professional designer or our Pitch Deck Template.
5
Practice Pitching
Practicing your pitch (see chapter 6 for pitching exercises) early will give you confidence in your venture. It also keeps critical information fresh in your mind, so if you do meet an investor by chance, you know exactly what to say to them.
6
Approach Investors
Illustration to pitch deck template guide action plan approach investors
Decide which type of investor is best suited to your venture (see chapter 7 for advice) and define your ask. Only approach business investors who are likely to support your startup. Create a list of the top 30 investors, any connections you have in common with them, and the conferences or industry events they are likely to attend. A personal introduction is the best way to approach investors.
7
Present Your Deck
Remember, the little things count. Printed decks should be printed on high quality paper and properly bound. Digital decks should be sent as a PDF file (see chapter 5 for more information). When presenting use PDF format as well and avoid native PowerPoint or Keynote formats, unless is really important to use animation features for your slides.
8
Get Funded!
Illustration to pitch deck template guide action plan get funded
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Table of Content
Chapter 2
Elements
Chapter 3
Story
Chapter 4
Design
Chapter 5
Delivery
Chapter 7
Investors
Chapter 8
Action Plan