An online platform designed to help partnered startups achieve success through a network of investors and advisors.
A wealthy individual (or group) who use personal finances to buy equity in promising startups. Often entrepreneurs themselves, angel investors may take an active role in the businesses they support.
A document detailing the current assets, liabilities and capital of a business.
A small test market with similarities to the priority market. Eg. Singapore is a beachhead market for Asia.
A service offered (often by a founder) for the sole purpose of raising revenue to invest in another venture.
A statement of potential revenue streams, customers, vendors, and suppliers that form a plan of business operations.
A document that defines the business goals, objectives, wider market trends, and finances and details how they can be achieved.
Cash Flow Statement
A breakdown of a business's actual or intended incoming and outgoing cash.
Equity holders with no say in the operation of a business. Typically receive smaller dividends than preferred stockholders
Often issued to companies that have yet to be valued, a convertible note is a loan that can be converted into a set number of shares or cash equivalent at a later date.
The individual costs associated with the production of a product.
Strategies employed to generate sales leads.
Deal Flow (or Dealflow)
A measure of how frequently investors are approached with pitches and business plans.
An individual slide in either a reading or presentation pitch deck.
Payments made to shareholders by a business, typically a share of the profits.
A 30-second description of a business model, product or service designed to showcase and sell it.
An ownership interest in the business, usually held in the form of common or preferred stock.
Equity Financing Agreement
Selling equity to raise capital for business growth.
A plan of how the founding team or investors will leave the business.
A statement of a business's financial position. Typically includes a balance sheet, income, and cash flow statements.
Raising money from voluntary sources, either by donations or sales.
Go To Market
See customer acquisition.
The sum of money to be paid to preferred stockholders if the business is liquefied, this payment takes priority over those of common shareholders.
A unique emblem associated with a business, its brand, products, and services.
A legal license recognizing ownership over intellectual property, typically an invention. Prevents others from using the same design without the permission of the patent holder.
A series of visual slides that accompany a speech or verbal pitch.
Equity holders with a priority claim to a business's assets and dividends. They do not generally have voting rights.
See pitch deck.
Profit and Loss Account
See income statement.
The amount of income that exceeds the cost of production.
A collection of slides designed to introduce a venture or concept to potential investors and interested parties. Presented alone without an accompanying pitch or additional documentation.
The funds used to launch a project. Also called seed money.
Fundraising activities designed to raise a set amount of capital to launch a business, usually through angel investors.
Series A Round
A business's first fundraising round after the seeding round, typically pitched to venture capitals for funds to support expansion.
See pitch deck.
A young business still in the early stages of development or not yet launched.
Also called seed accelerators. A members-only group that provides selected startups with access to useful business contacts, including investors, suppliers, and advisors, in exchange for equity.
Statement of Cashflows
See cashflow statement.
The actions taken so far to generate interest in a business, product, or services and the interest they have generated.
Firms that pool money from clients including institutional investors, pension schemes and insurance companies to invest significant sums (often more than $1,000,000) in high-risk ventures and startups.