Pitch Deck Competition Slide

How to build your perfect pitch deck

Topics

Why you should have a competition slide
Competition slide instrucions
Examples of the best competition slides
Are you ready to build your competition slide?
Free Guide (eBook)

Why you should have a competition slide?

There is no business without competition. Why do I think that? If there is a real problem you address, there is, for sure, someone of your potential customers is also trying to solve the problem. In most cases, this will be a product of a competitor of yours.

On your competition slide, you list all major competitors in your market and describe what they do well and what they do poorly. Additionally, you show what distinguishes you from these competitors and where you see your position in the market compared to your competitors. The competition slide is also an excellent place to present your competitive advantages (also called USPs).

There are three popular graphics that most founders choose from for their competition slide. The first one is a graph, in which the essential aspects of your product label the x and y axes (e.g., Cost & Value). The second one is a comparison of the most important product features, and the third one is a cluster in which founders portray the market, including you and your competitors.


Build with..

Competition Slide - Instructions

Content of your competition slide
  • You direct and indirect competitors
  • Your Unique Selling Propositions (USP)
  • Your differentiation
  • Possible threats
Questions your competition slide answers
  • Who are your competitors?
  • Who could be doing what you are going to do?
  • What makes you better?
  • What are your USPs?
  • Who steals you customers and in what way?
Common competition slide mistakes
  • An evergreen joke in the VC world is the entrepreneur who has no competition! Every business has competition!
Competition slide design
  • Use a clear and quickly readable font style
  • Make sure to use high-resolution pictures
  • Keep the design simple
  • Use graphs am maps to show your market!

Competition Slide - Instructions

Content of your competition slide
  • You direct and indirect competitors
  • Your Unique Selling Propositions (USP)
  • Your differentiation
  • Possible threats
Questions your competition slide answers
  • Who are your competitors?
  • Who could be doing what you are going to do?
  • What makes you better?
  • What are your USPs?
  • Who steals you customers and in what way?
Common competition slide mistakes
  • An evergreen joke in the VC world is the entrepreneur who has no competition! Every business has competition!
Competition slide design
  • Use a clear and quickly readable font style
  • Make sure to use high-resolution pictures
  • Keep the design simple
  • Use graphs am maps to show your market!
You just have 7 seconds to get the attention of your investor. Otherwise you will be lost!
"
"
Jerrold Sorg
MBA, Founder of PandaGo

Competition Slide Examples of AirBnB & Co.

The competition slide ultimately shows how you distinguish from the other players in a visually appealing way, which as a side-effect shows, that you know your industry and are aware of who your competitors are.

But there are also a lot of examples where the competition slide didn't work out so well, and founders lost their momentum. Most of the time this happens when the founder proudly tells the investor that his venture has no competition! Within seconds one of the biggest red flags you could ever imagine appears in the investor's mind because there is no venture without competition!

Ready to Build Your Competition Slide?

Pitch Deck Template
We from Basetemplates would love to help you create the best pitch deck
Free Complete Guide to
Building a Winning Pitch Deck
Julian Droste
Founder, Digital Marketer & SEO
Writer, content producer and SEO Julian Droste is the author and father of our entrepreneur-helping blog and website. Since the beginning of 2015, Julian has created over 400+ articles about a wide range of topics e.g., math, biology, chemistry, history, engineering, and many more.

His passion for entrepreneurship, presentations, and speeches led him to basetemplates where he can share his experience in building a startup with future entrepreneurs.